How did JBS become the leader in protein production?

Jerry O’Callaghan brings his extraordinary story to The Alltech REBELation. As a young man he moved from his Irish homeland to Brazil, where, through hard work, persistence and refusing to give up, he became a driving force in the global beef industry.

His amazing journey began nearly 20 years ago, when he took a leap of faith and joined what was then a small company, JBS, with the mission of developing its international business. And develop it, he did. Today JBS is the world’s leading animal protein producer, with O’Callaghan remaining a central force in its ever-expanding global rise. Under his leadership, JBS became the first beef company to launch an IPO. Its success has reached into other markets, including pork, chicken, dairy, lamb, leather and biodiesel.

Great achievements, however, do not come without risks, trial and error. O’Callaghan has seen every success and failure that can come with animal production, particularly within today’s challenge of feeding a growing global population. All the while, JBS’s efforts have been tailored to minimize environmental impact and to improve the communities in which it operates.

No one is better equipped than O’Callaghan to speak on the advantages of partnering with a large-scale, multi-protein company such as JBS. Join us to learn about the opportunities awaiting a progressive farmer or rancher who forms an alliance with a dynamic and globally commercial company, and learn what JBS is doing differently that sets it so far ahead of competitors in the beef industry.

O’Callaghan’s talk will provide an entrée to this Beef Symposium rich in networking and opportunity. His take on “The JBS Story: How to become the biggest and the best” will share the strategies that have molded JBS and put it in the leading position it holds today. He will impart tips on finding the right customer for every product and establishing efficient, low-cost operations. You will bring home the tools you need to find your own niche market and identify your competitive advantage in this highly competitive arena.

We invite you to join The Alltech REBELation!

For more information and to register, go to rebel.alltech.com.