Welcoming Produs to the Alltech Family

  • Announcing new acquisitions in Norway (from left to right) are Dr. Pearse Lyons, founder and president of Alltech, Bjarne Ravnøy, Magne Kolstad, Leif Loe, Linda Dvergsdal Hauge all from Produs and Patrick Charlton, Alltech vice president for Europe. Produs and Produs Aqua are Alltech’s ninth and tenth acquisitions respectively, a development that will mean continued innovative, customised and quality products, programmes, services and on-farm consultation for customers in Norway, both on land and at sea.

Today we are proud to announce another acquisition in Europe. Currently Alltech has a presence across much of Europe, with Norway being a final frontier. This morning we announced an agreement to acquire Produs AS and Produs Aqua AS, Norway. Based in both Førde and Bergen, Norway, Produs has been in business for nearly 15 years, and during this time has worked closely with us. Produs is a very strong brand in Norway, and there is a great fit between the Alltech and the Produs brands. Produs has always been a strong ambassador for the Alltech brand in Norway and together we now offer a strengthened commitment to our customers, providing them with tailored solutions and local support.

Improving animal nutrition is a pressing need for the productivity of the world’s farmers and those involved in the food chain. Feed costs comprise the majority of livestock production costs. By improving nutrition, livestock and poultry producers are able to realise a significant increase in efficiencies and return on investment. Alltech’s continued commitment to tailoring nutrition and health programmes with a focus on natural ingredients, allows farmers to raise healthier animals through a process that is more beneficial for animals, consumers and the environment. 

We’re very excited to welcome the Produs team to Alltech, and we’ll have more to share about our integration in the coming months. In the meantime, read more about today’s news in our press release.